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Turkey Chooses The ÖYKÜ Agency and Global Advertising Strategies 03/27/2009 PlannerWire 
NEW YORK--(BUSINESS WIRE)--Turkey awarded the ÖYKÜ Agency and Global Advertising Strategies its North American creative, media buying and planning account. The Unlimited Turkey marketing campaign targets the experienced traveler in the U.S., Canada and Mexico. The first of a series of ads depicting all that Turkey has to offer and its variety of landscapes, is set to launch on April 1st on television, print and prominent outdoor locations. This comprehensive marketing campaign will be seen on television, in nationwide glossies, the Sunday travel sections of leading nationwide dailies, travel trade media, prominent outdoor locations and on Grayline Double Decker Bus Full Wrap Displays. The account previously managed by Interpublic’s Initiative Agency, was awarded after a review of more than 50 creative and 20 media agencies worldwide. ““Throughout the ad pitch process we conducted an intensive analysis, and we found that every global traveler is seeking authentic travel experiences,” said Necati Özkan, Managing Director of the ÖYKÜ Agency. “According to WTO trends, there has been a switch into this ‘authentic’ focus. Turkey has a unique brand that provides an ultimate blend of a wide range of experiences and our creative conveys this through an all encompassing word - Unlimited.” "We chose the ÖYKÜ Agency, Global Advertising Strategies and MSilver PR as our agency partners for their deep understanding of Turkey, its diversity and its culture, as well as the great synergies among them. We also chose to launch this campaign in the U.S. market because we believe that Turkey is the perfect destination that provides everything that American travelers seek – authentic experiences, extensive history, diverse culture and matchless nature,” said Hasan Zongur, Director for Turkish Culture and Tourism in New York. "For over 10 years, Global's marketing team which hails from 16 different countries, has been providing some of the world’s leading travel brands and authorities with a greater return of their marketing dollars, in growing their market-share in Europe and North America ," said Givi Topchishvili, President & CEO of Global Advertising Strategies. “We are excited to have been given the opportunity to do the same for Turkey, and we strongly believe that this integrated campaign will position Turkey as the go-to destination for anyone wishing to experience the history and allure of European culture.” With other European destinations competing for North American tourists in the current economic climate, Turkey recognizes its advantage in promoting the experience to those wishing to visit a historical-cultural destination at a more affordable price-point. Regardless of travel preferences, Turkey is a destination that can fit any traveler budget and desire to experience not only the beauty of the old world but the modernization of an advanced culture. The strategy behind this new campaign is to reach this demographic that is still traveling to the Mediterranean, and provide them with the options of a modern city, beaches, and mountains that have the old-world European charm. It’s about selling a lifestyle. About Global Advertising Strategies: Global Advertising Strategies www.ethnicusa.com is a New York based full-service marketing and advertising agency dedicated to helping its clients bridge the perceptual gaps between cultures both in and outside of the U.S. Our understanding of world cultures and the U.S. marketplace assists some of the world's leading travel brands and authorities in gaining market share, such as the Tourism Authority of Thailand, Lufthansa, Aeroflot, Czech Airlines, Aerosvit and many others. Global has helped its clients grow business with consumers in the General Market and with those from over 35 different ethnic communities. The agency provides a full-service offering of traditional advertising services, events & public relations and interactive services. About The ÖYKÜ Agency ÖYKÜ was founded in 1985 when professional advertising in Turkey started to emerge. ÖYKÜ means story in Turkish and that’s what we do. At ÖYKÜ, we create stories for the customers’ mind and heart of our clients. Every brand should have a story. ÖYKÜ was founded on the idea that “Every brand should have a story”. No matter what their size and purpose is, every idea and every strategy that is created in ÖYKÜ has a story in its background. Because, we believe that the best and easiest way to reach hearts is to tell stories. Some of our clients include DANONE, Proctor & Gamble, AGT, MediaCat and Halkbank just to name a few. About M. Silver Associates Founded more than 35 years ago, M. Silver Associates Inc. is a full-service marketing communications and public relations agency specializing in travel, tourism, the hospitality industry and luxury lifestyle sectors. The agency is ranked in the top 100 independently owned agencies in the country and is number 3 in U.S. agencies specializing in travel and tourism, according to O’Dwyer’s Public Relations Report. M. Silver Associates’ travel and tourism experience includes destination and brand development, promotion of luxury products and services, and execution of comprehensive marketing campaigns for a wide variety of organizations including government tourist boards, ministries of tourism and convention and visitors bureaus, hotels/resorts, attractions, tour operators and industry associations. -----Global Advertising Strategies Keywords: Destination, Europe, Asia
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