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Creating Great Vendor Relationships 07/27/2009 Marley Majcher I am a stickler for professionalism. I want words spelled correctly, I want grammar to be correct, and I want consistency throughout a document (Lord, I hope everything's okay with this one!). When it comes to vendors, I keep a checklist handy with all their names on it and space for notes where I can evaluate their performance. It might seem time consuming, but it actually saves me a lot of time in the long run. When I know "Joe" didn't do what he promised in a timely fashion or, in the alternative, did a stellar job all the way through, I make note of it. Just like evaluating your employees, there is something innately positive in evaluating outside service providers. You can also think of this as a way to help determine if your vendor is invested in your business relationship above and beyond the "terms" of any agreement, written or otherwise, and whether they are making the most of their opportunity to work with you. Following are a few areas to evaluate. A missed appointment costs you time, which translates into money. You bill for your time one way or another, right? By the vendor not coming through for your meeting, you potentially missed out on income that you could have been making. You might say, "Well, I didn't have anything lined up anyway." Being small business owners, we are always out there trying to make money - meeting people, creating proposals, working on our annual forecasts, setting goals (you are doing all of that, aren't you?). See, that's why you can't afford to have flaky people around! My representatives should know what they are talking about and correctly fill out my order paperwork the first time around, legibly and accurately. I don't want to have to take the time to start correcting their work and worry about mistakes that will end up costing me down the road. What if the person on the other end of the phone forgets to get a permit when he or she promised to do so? Your entire event can be shut down as a result. But you know as well as I do that nothing ever goes as planned, so I stay on top of my vendors and start checking in with them once Cinderella is more than 10 minutes late. Can you imagine a party with no place to sit and no ice for the drinks? Having these things delivered 15 minutes after a party is set to begin is a sure fire way to lose a client or, at the very least, bust a valve. Don't work with people who are too loosey goosey with the time. Because I know my vendors, I don't have to go over the terms again and again. Believe me, when I first started out with them, I might have sounded like a broken record. They were, perhaps, a bit annoyed with me, but I was prepared to pay that price. Once you start sending more business your vendors' way, they should be more than happy to review anything you want, as long as you communicate clearly, professionally, and within a timely manner. If you're not sure how far ahead your caterer needs the food count, your rental company needs to be advised of changes, or your florist needs a deposit, ask! Decide that you're going to be in this business for the long haul and work with your vendors, so they love hearing from you. No company has to do these things. However, it would be very smart of them to do this. My vendors let me know that I am important to their business. They go above and beyond what I expect, and I truly appreciate it. Remember, this is a two-way relationship. If you make money, then they make money, since you will use them more. They rely on you as much as you do on them. -----Leading entertainment expert, entrepreneur, TV personality, coach, author, and sought-after speaker Marley Majcher is CEO of The Party Goddess! and publisher of the ezine "How To Be A Party Goddess." If you are ready to take your career or business to the next level, make more money, and just be happier with your work life, then get your free tips on how to be a rockin' event planner at www.howtobeapartygoddess.com. Keywords: meetings, events, planning, vendor, relationship, partnership, evaluation
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